More on the economics of newspapers:
Peter Kirwan at wired.co.uk has pieced together some numbers and estimates that the Guardian’s online ad revenues could be enough to entirely funding its reporting and editorial operations by 2015.
[£40m] is the number budgeted for overall digital revenues at GNM [Guardian News & Media] during the year to March 2011.
GNM expects to boost its digital revenues by around 30 percent in the space of a year.
I’ve used a range of more realistic growth rates to estimate how long it might take GNM’s digital operations to earn the £100m required to keep a decent-sized newsroom operating seven days a week.
At 10 percent annualised growth, the target date is 10 years away, in 2020.
At 15 percent, it’s seven years away, in 2017.
At 20 percent, it’s five years away, in 2015.
I need an iPad now.